Givenchy L’Interdit

For their new fragrance of L'Interdit, we partnered with Givenchy to create experiences grounded in their campaign's "thrill of the forbidden" narrative. We created engagement accross two major steps of the launch, making the campaign accessible and relatable.

For the B2B conference which revealed the new fragrance's story, we invited guests to dare the forbidden through the senses.

On a customer level, we took over Sephora Beauty Hub to create a simple engagement in-store : Challenge a friend to a dare.