Kenzo La Récolte Parisienne

For Kenzo's major 2024 launch, we helped delivering creatives on a total of 9 different retail and product projects. Working with several internal teams, we supported them from creative to production.

Before the launch, we designed a scene with flowers grown within Parisian Hausmann buildings to help brand ambassadors to introduce the fragrance through storytelling. The B2B tool was produced in a limited edition of 30 copies.

In-store, to emphasise the provenance of the flowers, we created a set of limited prints with parisian illustrations, delicately debossed and varnished. Dried flowers were added to the print, making it an unexpected bouquet all together.

Highlighting the freely grown flowers used in the fragrance, we also created a Kit à planter to encourage people to blossom their urban environements.