Kenzo Flower Mimosa

Building up storytelling around the new fragrance strategy, we worked on a series of creative projects.

Firstly, we designed a B2B tool for brand ambassadors to help them introduce the fragrance through storytelling. The refined wood and fabric case was produced in only 30 copies and handmade by French trunk craftsmen.

For the official launch, a clear and engaging storytelling was thought through for Sephora, taking over 5 Beauty Hubs across France and creating L'Atelier des Sens, an experience to discover the fragrance's key ingredients through the senses.

Finally, collaborating with Fleurs d'Hiver, a small maker based in East London, we created le Thé à Mimosa for a unique and sensorial gifting experience.