The Haven at Selfridges

Bring the brand's iconic New Zealand heritage to life in a way which excites and recruits the next generation of Cloudy Bay consumer.

Brand: Cloudy Bay, LVMH
Agency: LOVE

The Haven is a light, calm and dreamlike space set in the heart of the Selfridges store. Designed to transport visitors to the natural wonder of Cloudy Bay, the pop-up pulls on the rich history of travel, adventure and escapism that are synonymous with the country's culture.

Designed with the team at LOVE
Produced by Harlequin

 
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