Elixir, a perfume like a gem

Givenchy appointed Studio Delabrousse to deliver the creative direction and spatial design for the launch of Elixir, unveiled in Madrid.

Drawing inspiration from the fragrance storytelling of precious stones, visitors received a gem experience map upon arrival, guiding them through a sequence of interactive moments. The gemology workshop translated the campaign into a creative experience, while the excavation area invited visitors to intimately discover the fragrance notes.

At the core of our concept was a clear vision: every touchpoint should transform learning about the scent into a refined tactile experience.