What does red smell like?

How do you translate a colour into a scent? Our creative concept was anchored in a singular, evocative question: "What does red smell like?".

A series of highly interactive installations were designed to awaken the senses of passers-by. This multi-sensory journey invited them to engage with the narrative behind the fragrance and question their own sensory perceptions.

Blending poetry with boldness, the activation captivated the public drawing continuous queues and sparking engagement for the brand both in-space and across platforms.